What We Work On and Why

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Extensive research shows what works in the priority areas of tobacco control. We focus on the evidence-based strategies listed below.

We know how to end the epidemic. Evidence-based, statewide tobacco control programs that are comprehensive, sustained, and accountable

State Plans Guide Our Work

2014-2020 Wisconsin Tobacco Prevention and Control State Plan

This plan details key strategies and outcomes for tobacco prevention and control using a comprehensive approach to affect change. Key components include:

  • Elimination of tobacco-related disparities
  • Elimination of exposure to secondhand smoke
  • Tobacco dependence treatment
  • Youth tobacco prevention

Bringing Everyone Along: A Strategic Plan to Eliminate Tobacco-Related Disparities in Wisconsin

This plan provides key steps for identifying and eliminating disparities in Wisconsin communities. Goals range from improving data quality to enhance the identification of disparities and drive interventions to increasing capacity of disparately-impacted populations to address tobacco-related issues.

Wisconsin's Goals in Healthiest Wisconsin 2020

This plan includes goals to:

  • Reduce tobacco use and exposure among youth, young adults, and adults.
  • Decrease the disparity ratio in tobacco use and exposure among populations of differing races, ethnicities, sexual identities and orientations, gender identities, educational or economic status, and high-risk populations.

We Use a Comprehensive Approach

Tobacco affects our populations in different ways. It takes numerous approaches working together to create a significant impact.  A comprehensive approach is recommended by the Centers for Disease Control’s Best Practices for Comprehensive Tobacco Control Programs.

A comprehensive statewide tobacco control program is a coordinated effort to:

  • „Establish smoke-free policies and social norms
  • Promote cessation and assist tobacco users to quit
  • Prevent initiation of tobacco use

The most effective population-based approaches include state and community interventions, mass-reach health communication interventions, cessation interventions, surveillance and evaluation, and administration/management working together.

Twenty years of successful state efforts show that the more states invest in tobacco control programs, the greater the reductions in smoking, and the longer states maintain such programs, the greater and faster the impact.