Media Resource Center 

In this section you will find both tools to help you get earned media coverage (free) in your community and opportunities for you to access the state's various paid media campaigns.

High Impact Media Strategies

• Letters to the Editor & Op Eds
  
  
• Press Releases
  
  
• Editorial Board Visits
  
  
  

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Letters to the Editor & Op Eds

• Media Tip: A Good Letter Has...
  
  
• Writing Tips: A "How To"
  
  
• Q & A: The Difference Between LTEs and Op-Eds
  
  
• General LTE Examples
  Example 1: Leveraging a Related / Unrelated Story
  Example 2: Letter Responding to an Opponent
  Example 3: Leveraging an Attack
  Example 4: Compliment the Lawmaker / Business Perspective
  Example 5: Smoke-Free Air Implementation
  
  
• Program Funding LTE Examples
  Example 1: Protect Kids
  Example 2: Good Investment
  Example 3: Program Funding
  Example 4: Tobacco Taxes to Fight Tobacco Problem
  Example 5: Tobacco Tax for Program Funding
  
  
• Countering Strong Opponents: Guest column example

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Press Releases

• Media Tip: Writing a Press Release
  
  
• Writing Tips: Press Release Checklist
  
  
• Media Materials for Press Releases

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Editorial Board Visits

• Media Tip: Visiting an Editorial Board
  
  
• Media Tip: Setting up an Editorial Board Visit
  
  
• Funding Leave Behind