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Home » Coalitions & State Partners » Policy Advocacy » Advocacy vs. Lobbying
Advocacy vs. Lobbying 




Staying away from advocating for policy change because of fear based on lack of understanding of the law could unnecessarily restrict your coalition's effectiveness.


Lobbying: Direct & Grassroots

Direct Lobbying

Any attempt to influence any legislation through communication with:


  • Any member or employee of a legislative body;
  • Any Governmental official or employee who may participate in the formulation of the legislation, only if the principal purpose is to influence legislation
A communication with a legislator or governmental official is considered lobbying if and only if:
  • Refers to specific legislation and;
  • Reflects a view on such legislation
Two Required Elements for Advocacy to be Lobbying:
  • Communication must refer to a specific piece of legislation AND it must reflect a view on that legislation

Examples
  • It is not lobbying to sit in your Senator's office and discuss a specific piece of legislation, as long as you don't advocate for a specific view on that legislation
  • It is not lobbying to sit in the same office and discuss your position on a policy issue or issues as long as the discussion is not about a specific bill
Grassroots Lobbying
  • Refers to the many types of indirect attempts to communicate with and influence legislators, such as communication aimed at legislators' constituents

Activities that are not Lobbying

  • Meeting with a legislator to discuss social problem, without mentioning a specific proposal
  • Providing a legislator with educational materials about a specific piece of legislation, without calling for specific action on the legislation
  • Responding to a request from a legislative committee for information about a specific piece of legislation
  • Tracking activities of legislators, including votes, positions taken, contributions accepted, etc.
  • Talking to the media
  • Advocating for better enforcement of existing laws
  • Conducting public education campaigns
  • Producing and disseminating research reports or studies that provide nonpartisan analysis on policy issues, including specific legislative issues
  • Advocating the enactment and enforcement of private or voluntary policies, (e.g. alcohol purchase restrictions in stadiums)
  • A newsletter to your own members providing info about a specific piece of legislation, but not a specific call to action (e.g. a request to call or write to legislators)



This information was provided by SmokeFree Wisconsin