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Wisconsin's tobacco prevention and control movement.

In The Spotlight

truth® to unveil new ads during VMAs

August 25, 2016

New ads from the truth campaign are set to debut during the 2016 MTV Video Music Awards on August 28. The ads, "#Squadless" and "smoker's wage gap", focus on the costs of tobacco use as well as the fact that individuals that smoke make 20% less than non-smokers according to a new study from the Truth Initiative. The ads use humor and attention-getting visuals to demonstrate that having less financial stability means having less money to spend on fun times with friends.

More on the campaign