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In The Spotlight

truth focuses on social smoking with new "It's a Trap" track

February 05, 2016


Spinning off from its popular "Big Tobacco Be Like" ads, the truth campaign recently launched a recording track based on the campaign's "It's a Trap" tagline. To produce the song, truth solicited lyrics from fans and teamed up with recording artist NGHTMRE. The result is a track that sounds authentic while still communicating a critically important message. The song can be heard on Soundcloud or at the truth website. Since launching, the track has been listened to nearly 80,000 times.