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Wisconsin's tobacco prevention and control movement.

In The Spotlight

CVS Health Celebrated for their Commitment to Health

October 21, 2016

Now two years tobacco-free, national pharmacy chain CVS Health was recognized in the magazine Advertising Age for their successful rebranding (of which ending the sale of tobacco products was a major component) and their continued sales success. In the article, senior VP, chief marketing officer Norman de Greve talks about the importance of making sure your actions align with your brand promise. "There's a whole lot of talk about being a purpose-driven brand, but I contend it's impossible to be a purpose-driven brand unless you are a purpose driven-company -- ours is helping people on their path to better health."

In addition to boosting their bottom line, CVS Health's wellness initiatives are also paying off for their customers' health. According to the company, more than 500,000 people visited CVS's smoking cessation hub and 260,000 smokers sought advice from its pharmacy on quitting.

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