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This online resource center provides tips and tools for
Wisconsin's tobacco prevention and control movement.

In The Spotlight

New truth® Campaign Highlights Disparities

February 13, 2017

The truth campaign launched two new ads during the Grammy's on Sunday, February 12. The ads address disparities head on by showing how specific populations experience more tobacco advertising than others. The first ad highlights the density of tobacco retailers near schools that serve low income families. The second focuses on the importance of the African American market to the tobacco industry. The ads star Amanda Seales, star of HBO's "Insecure" and feature a direct tone that harkens back to the truth campaign's roots.

You can support the campaign by sharing the ads on social media using the tag hashtag #StopProfiling.

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